YIFAN YAING — Morgen met Lucas

Morgen met Lucas – vibrant campaign and informative visuals for the theaters

Through live performances and fictional experts, Morgen met Lucas takes a creative deep dive into our near future through four key themes: happiness, immortality, nature, and money. Based on today’s technological possibilities, Morgen met Lucas invites us to question the future, where do we want to go, together?

Roos du Pree and I were asked to design the complete visual campaign and supporting visuals for the series. Despite some of the show’s darker themes, it was important to convey a sense of hope and optimism. To achieve that, we used vibrant colors and cheerful symbols. The content of the show offers a glimpse into a variety of perspectives. Combined with the idea of a journey or quest toward the future, we drew inspiration from Escher-esque spaces, visualizing a layered, imaginative world full of twists and turns.

Services:

3D Animation
Graphic Design
Information Design
Keynote Design

Commissioned by:

Company New Heroes

With:

Roos du Pree

Year:

2022

Morgen met Lucas – vibrant campaign and informative visuals for the theaters

Through live performances and fictional experts, Morgen met Lucas takes a creative deep dive into our near future through four key themes: happiness, immortality, nature, and money. Based on today’s technological possibilities, Morgen met Lucas invites us to question the future, where do we want to go, together?

Roos du Pree and I were asked to design the complete visual campaign and supporting visuals for the series. Despite some of the show’s darker themes, it was important to convey a sense of hope and optimism. To achieve that, we used vibrant colors and cheerful symbols. The content of the show offers a glimpse into a variety of perspectives. Combined with the idea of a journey or quest toward the future, we drew inspiration from Escher-esque spaces, visualizing a layered, imaginative world full of twists and turns.

Services:

3D Animation
Graphic Design
Information Design
Keynote Design

Commissioned by:

Company New Heroes

With:

Roos du Pree

Year:

2022