YIFAN YAING — Robin

ROBIN – bright animated visuals accompanying a theatrical talk show about the future of work

Across the globe, more and more employees are dropping out of work for a variety of reasons. While companies claim to prioritize employee well-being, the question remains: how much of it is genuine care, and how much is about maintaining performance? With ROBIN, Company New Heroes created a speculative performance that challenges the sustainability of today’s work culture. From ergonomic office setups to popular HR strategies aimed at optimizing productivity, the performance explores a wide range of methods, including futuristic tech, to bring out the best version of employees.

For ROBIN, Roos du Pree and I were invited to design both the workplace of the future and its workers, as well as to visualize the underlying research. For the workspace, we developed a visual identity rooted in vibrant, modern corporate aesthetics, something that practically shouts optimism. The research, on the other hand, was visualized in a more poetic way, with a focus on emotion and feeling. We used gradients and abstract shapes, circles, squares, and triangles, to capture that sense of softness and humanity within the system.

Services:

3D Animation
Motion Graphic Design
Information Design
Keynote Design

Commissioned by:

Company New Heroes

With:

Roos du Pree

Year:

2021

ROBIN – bright animated visuals accompanying a theatrical talk show about the future of work

Across the globe, more and more employees are dropping out of work for a variety of reasons. While companies claim to prioritize employee well-being, the question remains: how much of it is genuine care, and how much is about maintaining performance? With ROBIN, Company New Heroes created a speculative performance that challenges the sustainability of today’s work culture. From ergonomic office setups to popular HR strategies aimed at optimizing productivity, the performance explores a wide range of methods, including futuristic tech, to bring out the best version of employees.

For ROBIN, Roos du Pree and I were invited to design both the workplace of the future and its workers, as well as to visualize the underlying research. For the workspace, we developed a visual identity rooted in vibrant, modern corporate aesthetics, something that practically shouts optimism. The research, on the other hand, was visualized in a more poetic way, with a focus on emotion and feeling. We used gradients and abstract shapes, circles, squares, and triangles, to capture that sense of softness and humanity within the system.

Services:

3D Animation
Motion Graphic Design
Information Design
Keynote Design

Commissioned by:

Company New Heroes

With:

Roos du Pree

Year:

2021