YIFAN YAING — Value

VALUE – a playful magazine in search of a new economy

In our contemporary world, money has become the dominant currency, shaping our perception and values. It is becoming increasingly evident that this system driven by perpetual growth is no longer durable. Even the World Economic Forum has acknowledged the necessity of a “Great Reset.”

VALUE is a one-off magazine that delves into the quest of three millennials to envision a new economy.

For VALUE, Roos du Pree and I were asked to create a visually stimulating magazine that would showcase the diverse viewpoints of the authors and their ongoing quest for new value systems. We opted for the use of vibrant colors and scientific visual language throughout the magazine. To distinguish the multiple voices en themes we created a distinct system with symbols. Our objective was to render research both accessible and engaging for the reader’s enjoyment.

Services:

Editorial Design

Commissioned by:

Company New Heroes

With:

Roos du Pree

Year:

2021

VALUE – a playful magazine in search of a new economy

In our contemporary world, money has become the dominant currency, shaping our perception and values. It is becoming increasingly evident that this system driven by perpetual growth is no longer durable. Even the World Economic Forum has acknowledged the necessity of a “Great Reset.”

VALUE is a one-off magazine that delves into the quest of three millennials to envision a new economy.

For VALUE, Roos du Pree and I were asked to create a visually stimulating magazine that would showcase the diverse viewpoints of the authors and their ongoing quest for new value systems. We opted for the use of vibrant colors and scientific visual language throughout the magazine. To distinguish the multiple voices en themes we created a distinct system with symbols. Our objective was to render research both accessible and engaging for the reader’s enjoyment.

Services:

Editorial Design

Commissioned by:

Company New Heroes

With:

Roos du Pree

Year:

2021